Hello all,

We would like to shed some light on how Google is able to link a search term (example: "Toronto SEO Company") with the content on your website. One of the first question we ask all our new clients is what does your content tell me as a visitor? Will I learn more about the topics you want to be found on using Google search? Is your website considered a "Knowledge base"?

If you were to look at the page title and description of your website homepage does it illustrate the keywords you are looking to improve on?

Example:

(Image A) Here is an example Google search term:

(Image B) Google search results and the Keywords used in the page title and description:

In the above examples you can see Google is able to relate those search terms "Toronto seo" to our website because of the effective title/description.

If you would like to learn more simple SEO tips please feel free to subscribe to our blog. (http://www.96robots.com/rss.xml