How to brand a corporate Twitter account

(News from the mobile)

Readers,

If your company has recently decided to use Twitter for your social media efforts you might want to consider the following.

With social media replacing a very large number of corporate customer service platforms you must make it clear through your design, language, and follow-up process that you are here to use twitter correctly.

Here are a few tips to re ensure your brand is present when using Twitter:

1. Background design - great opportunity to provide your logo, quick bio, and company contact information out side of Twitter. Example of using a custom twiter background - http://www.twitter.com/96robots

2. Your user name - example "@96robots". Use this wisely moving forward because you only get one shot. Typically for a corporate twitter profile your company name would be the best choice.

3. Proper language - when posting to your twitter account or replying to direct messages be careful in the manor your speaking so that your audience doesn't lose the connection between your corporate website and the twitter account.

4. Be quick - like any social media avenue you must be able to devote a large amount of time to monitor. A perfect example of this is if you were engaged in a face to face conversation and someone asked you a question it would be rude not to reply quickly, and the same applies with any social media platform.

Conclusion: Push your brand, customer services experience, and the ability to adapt to new methods of connecting with your audience.

Thanks for reading!