Findind time to blog

Hello Readers,

More and more I try to stress the effectiveness of using a website blog as a marketing tool, but finding the time to manage posts weekly, monthly is the greatest pitfall. Being able to increase the flow of new website content is our challenge with the small to mid size business.

Here are the most common response to providing blog material weekly.

1. What will my return on time invested be?
2. Why are my competitors no doing this?
3. I am not a professional writer.
4. Blogging doesn't make sense for my industry.

These are all valid responses but for a blog to be successful the resources managing the content have to be willing to try the concept of the blog with correct guidelines to effectively promote the companies brand.

The following industries have successfully integrated a blog to their website after identifying content goals:

1. Architecture
2. Law Firm
3. Hardware distribution
4. Mortgage Brokers
5. Event Planning

If you are able to schedule 15 to 20 minutes a week to write a blog post about your products/services you will quickly notice the benefits through increased site traffic and leads generated.

If you have the resources but need a better idea of how to effectively structure your content please feel free to contact us for more information at info@96robots.com

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Sean Hurley, Consultant
96robots -SEO & Online MKT
http://www.96robots.com
@96robots